Below is an excerpt from my book “The Future-Proof Business Transformation Playbook — 5 Pivotal Pillars for 21st Century Leaders”

Latest technologies including artificial intelligence, customer-centric marketing data can only take the process of digital transformation so far. Fact is, the real vision can only be designed if we start listening to our consumers — even if the consumers may not fully know what they yet need. Just hiring a brilliant team of technical geniuses for your R&D department is simply not enough. To drive a digital evolution faster and better than your competitors, you need to start listening to the voice of your consumers today.

To drive a digital evolution faster and better than your competitors, you need to start listening to the voice of your consumers today.

Paul Oppong

…and this is not guesswork. The world is well advanced, and leaders don’t really have to go for blind bets anymore. You have powerful analytic tools available to discover unexpected trends and opportunities without hiring a whole team of analysts. Don’t worry — you don’t need to discover something entirely new. Just focus on giving your customers what they want, and you’ll bridge the gap between where you are and where you need to be.

Check out all the valuable advice in the full publication.

Until next time, you are up to date.

Originally published at https://www.linkedin.com.